Tim Bullard, President

Tim Bullard, President

"Once you have made the committment to BUY, SELL, or IMPROVE your business with VR, you have access to an unequalled group of expertise, experience and support to insure you successfully meet your goals in a professional, informed way."

Each office is
independently owned
and operated

Our office is owned by

Lakes Business Group, Inc.

W229 N1433 Westwood Drive #106
Waukesha, WI 53186

Office: 262-347-2083
Toll free: 877-447-2083
Fax: 262-347-2090

E-mail Us

Our Team

Steven Aubrey
Steve's business experience is remarkable in both its depth and diversity. His professional career has spanned over 30 years across many businesses and industries in energy, wood, paper, automotive, electronics, recycling, and transportation. Before joining Lakes Business Group, Steve was an Executive VP for nearly a decade at a $120MM revenue corporation and brings with him a wealth of business relationships and deal making expertise. His experience as a corporate VP, business owner, and practiced negotiator are some of his exceptional attributes that can be leveraged in maximizing the value of your business. Steve is an University of WI -Stout alumni and currently resides in beautiful Central Wisconsin.
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Joe Braier Shareholder
Joe Braier is a true marketing guru. With a master's degree in business marketing from Marquette University and extensive experience as a marketing consultant for companies in the financial and real estate industries, Joe can successfully sell businesses and attract the appropriate targeted buyer. His personal involvement in owning a real estate business provides a true understanding of how to assist others in buying and selling businesses. Joe has tremendous organizational skills and acts quickly with precision during intense situations, which ensures a smooth experience for his clientele, leading to a successful closing. Joe's comprehensive understanding of running a business, unique marketing tactics, and high energy allow him to deliver successful results for his clients.
Click to contact Joe Braier Shareholder

Tim Brown
Tim began his career as a CPA in public accounting over 25 years ago, specializing in manufacturing and the mutual fund industry. Prior to joining the Lakes Business Group, Inc. team, he founded and operated a successful restaurant in southeastern Wisconsin. Tim's experience as a business owner and CPA is a valuable asset to any business owner seeking to maximize their company's value. He is committed to work with clients using a consultative approach, provide excellent service and exceeding client's expectations.
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Timothy Bullard CEO
Since 1979, VR has sold more businesses in the world than anyone with close to 100,000 successful business transfers. Our un-compromised commitment to our clients' confidentiality, extensive network of offices and the most technologically advanced assessment/marketing methods available today provide our clients with a level of success unequalled in the business transfer industry. Lakes Business Group, Inc. with over 35 years of hands on experience as small business owners, franchisers, and professional services providers has developed leading edge concepts in Mergers & Acquisitions, Evaluating (Appraising), Enhancing (Improving), Entering (Buying) and Exiting (Selling) small to mid-sized businesses. Our depth of knowledge and experience coupled with the highly developed proprietary tools employed within VR, provides an additional level of support as client advocates, ensuring our clients possess the all-important tools essential to reaping their highest financial rewards whether buying or selling a business.
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Sheila Firari
Sheila brings 30 years+ of experience as a well-connected entrepreneur and Real Estate Broker in the local area. Her personal involvement is startup companies, Managing, and buying and selling businesses provide the expertise necessary to think "outside the box" to get the deal done. Sheila's strong skills in real estate development as well as sales and marketing bring the knowledge necessary to provide clients with the edge in today's business environment. Clients will have the trust and confidence in Sheila to work in their best interest to help reach their goal of buying or selling a business.
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Scott Gray
Scott Gray is an accountant and former real estate agent with a propensity for helping business owners simplify numbers and processes to achieve results. An approach that positively influences his role as a business broker with VR Lakes Business Group.

Scott leverages a service-focused approach and creative problem-solving to create a seamless experience for buyers and sellers; from uncovering the right opportunities to vendor management to effective start-to-finish execution.
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Larry Heck
With over 26 years of being an owner in different businesses, Larry relates very well with entrepreneurs and business owners as he works closely with clients to guide them through each step of their buying or selling process. Larry's business owner experience in personally running and then selling his businesses give him special insight and understanding of clients' needs which ensures a smooth, successful, and timely transaction. As founder and President of a business for 12 years in the sports/golf services industry and co-owner and Vice President of a business in the food industry for 15 years prior to that, he has built a commitment to client-oriented service and high standards of professionalism, honesty, and integrity. As Vice President of Client Services, Larry utilizes creativity and out-of-the-box solutions along with the proven VR systems to deliver needs to clients engaged in industries such as banking, manufacturing, retailing, services, sports, investments, and more.
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Tree Peterson
Theresa, who goes by Tree, comes from an IT/Web Company where she worked with clients to provide monthly reporting on search engine optimization and statistical reporting. She also performed periodic maintenance on the websites including file uploads and site changes and/or additions. Her past experience also includes search engine optimization and marketing on the sites as well as administrative support in the office. Tree's role at VR Lakes Business Group makes use of her past internet experience as well as her attention to detail and multi-tasking skills.
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Andrew Schmelzer Shareholder
Andy brings over 20 years of marketing, branding and sales experience both nationally and internationally to the Lakes Business Group, Inc. team. With an MBA from Edgewood College, experience negotiating intellectual property and licensing coupled with his depth in business management experience, Andy is a great asset to our team. Andy’s extensive marketing and management consulting experience drives his success in business sales, and mergers & acquisitions.
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Mark A Smith Partner
Mark has spent the last thirty years of his career in small business. His first venture was to take a small, family-owned, contracting business and grow it into a thirty-plus employee company with three divisions. After selling the company in 2002, he joined a metropolitan Milwaukee commercial real estate firm where he quickly became one of the company's top producing brokers. His experience as a successful business owner combined with his knowledge of the commercial real estate market will benefit anyone who wants to buy or sell a business.
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Michael Szmanda
Michael joined VR in 2010 and has been a top producer throughout his tenure (most recently, he was recognized as a Top 10 Broker for all of the VR Global Network - 2013). He has extensive experience in sales, finance, negotiations and creative deal making. Born and raised in Southeastern Wisconsin, he has earned success with smaller local firms as well as Fortune 500 companies. Michael has consistently been recognized as a top performer by national and international companies such as Sprint Corporation, National City Bank and Merrill Lynch. His vast and diverse experience coupled with creative problem solving make him an asset to both this firm, and his clients.
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Spencer Thomason
Spencer owned a company for thirty-five years and during that period bought and sold several related businesses before selling his company in 2008. He has spent many years in data networking engineering, communications, and OEM sales. Spencer has also spent time as a consultant before starting a sales organization for 6 years. After consulting for private businesses, he has decided to join the team at VR Lakes Business Group.
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Destiny Wallen
Destiny comes to Lakes Business Group, Inc. as a licensed support Agent and Client Services Coordinator. She has extensive experience in restaurant management including employee relations, inventory management, product quality control, and customer service. With a Bachelor's in Business Management from Maranatha Baptist University, Destiny brings great customer service and organizational skills to the Lakes Business Group, Inc. team in an effort to support the success of the business transactions.
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Nicole White Shareholder
Nicole comes to us from a large company in Wisconsin where she developed and implemented direct marketing and sales support programs to drive inbound calls and orders. She designs and directs the marketing programs for Lakes Business Group including corporate contract compliance, web standardization, marketing communications with our diverse global client base. She is further responsible for web site integration and key word click programs, SPIFFS, CRM implementation, etc. Nicole is an honors graduate from Marquette University, with a major in marketing. As the marketing guru, she bring fresh ideas and high energy to help drive the VR Team.
Click to contact Nicole White Shareholder